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The Skull Candy campaign turned out to be a beautifully designed and well-executed approach to a not so relevant headphone company. I helped orchestrate the tag lines for the print advertisements. As well as, the ingenuity of the waterproof featured design of the packaging and product. I wrote the brand manifesto because I felt Skull Candy was lacking a solid identity. Since, this project was only a group of 3 members we shared most of the responsibility. We crafted a website that would allow the customer to design a unique custom pair of headphones. In terms of design, this was my favorite project to work on. I perfected my skills on Indesign when it came to building the executions and plans book.
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