Nathan Lilly

I developed the advertising strategy for our Stahlbush Island Farms campaign. My task was to research potential competitors and create a target audience relevant to our campaign. I helped the account manager craft the creative brief, which proved our strategic reasoning to my team's creatives. I was responsible for organizing and analyzing a majority of the primary and secondary research. My greatest challenge was becoming familiar with a client in a short amount of time. Within a week, I envisioned an approach that would eventually won my team the competition. Also, I created the billboard execution, which can be found in the plans book below. This experience taught me how to work effectively within a team and that hard work pays off, literally.